They say all publicity is good publicity.
They are wrong. A glance at the newspapers should give you a
list of celebrities who would have done better to remain obscure.
The same is true of marketing in general. There are places
where you do not want your company name.
There are forms of promotion which undoubtedly make an
impact, but which are ultimately counter-productive. The impact is entirely
This may be because the means of promotion is so intrusive
that the customer is irritated, or because it is associated with businesses of
bad repute – or both. Either way, the presence of your company name in such a
context will actually put the customer off.
Here are some marketing tools that are usually
1 Pop-ups on the
2 Spam from unknown e-mail addresses;
3 Leaflets that fall
out of your newspaper or magazine when you pick it up;
5 Cold calling door
to door; and
6 Unsolicited faxes
that use the paper you pay for.
Who buys from the people who do these things? Does anyone?
One supposes someone must – anyway, but best not encourage them.