Last week, this blog came up with a few suggestions of what not to do if one ever found oneself presenting on the British television programme Dragons’ Den, or indeed pitching to some more feasible investor.

On a more positive note, here a few things that might actually impress a “Dragon”:-

1   An established track record as an entrepreneur – although it will beg the question why you are asking the Dragons for money;

2   A business idea based on experience, or at least some serious education or training, in the sector in question;

3   Previous sales, or at least firm orders – but beware of the classic mistake of trying to use high turnover to cover low profits;

4   Evidence of research, especially on competitors and trade conditions;

5   A down to earth manner that is earnest and eager but not fanatical – do not try to be a big “personality”;

6   Listening respectfully when the Dragons speak – take useful constructive criticism without interrupting to try to justify yourself;

7   Secure intellectual property rights; and

8   Solid assets – but do not be too quick to sweeten the deal by throwing in a freehold or the Dragons will invest simply to grab the freehold.