When, how, and if the recession will end is not an academic
question for those of us with businesses to run.
We have to make daily decisions based on our best guesses as
to whether things will start to improve this year or next or beyond the
There is no shortage of opinions. There is a spectrum that
runs from self-satisfied doom-mongers at one extreme to those who seem to be in
denial about there being a crisis at the other.
This blog is firm and constant in its position – somewhere
in the middle.
However, it is interesting that, in general, those who are actually
running businesses tend to be among the more upbeat. Obviously we have a
vested interest in talking up the economy in general and our own businesses in
Yet we may also be influenced by the fact that we are
practical problem-solvers. We see clearly how things could easily be put right
if only everyone kept their heads.
Alas, we are not the ones making the big decisions.
So the best advice remains, “Hope for the best but prepare
for the worst”.