Since the poor woman is getting so much negative publicity from the break up of her marriage, we would like to take this moment to pay tribute to Katie Price, multi-millionaire “glamour model”, de facto porn star, bestselling “author”, and possibly the greatest marketing strategist in human history.

After all, only marketing skills of the highest order could establish a woman with no discernible talent as a “celebrity”, a virtual illiterate as a “writer”, and the tone deaf possessor of a truly horrible voice as a “singer”.

In doing so, she has built up a personal fortune estimated to be in excess of thirty million pounds.

With no advantages but her undoubted energy, a gift for self-publicity, and a couple of other personal assets, which she built up throughout her early career, young Katie rebranded herself as “Jordan” and made her mark as what British newspapers describe, euphemistically, as a model.

However, models, especially of Katie’s type, have a proverbially short shelf life, and it was as she approached the usual sell-by date, in her mid twenties, that Katie’s business brain really got into gear.

Her masterstroke was to rebrand herself a second time, as an operating division of “Katie and Peter”, following merger – sorry, marriage – with Peter Andre, an ineffective but inoffensive Australian has-been.

The merger was revealed as more of a takeover by Katie, as every datum of the young couple’s domestic life was sold to “celebrity magazines” and “reality television”.

However, the franchise, having been thoroughly exploited, appears to have run its course. Since Peter has been asset stripped to the point where he has no residual value, demerger is now on the cards, enabling Katie to move on to her third rebranding.

Peter can at least comfort himself with the knowledge that he was not a bad husband – he is simply a case study of the Product Life Cycle.