The hype surrounding the latest annual iPhone release is
dangerous turf for entrepreneurs and small business owners.
Let us warn against getting sucked in by the marketing puff,
as much of the supposed functionality is both expensive and consumes more time
than it saves.
The marketing people are keen on selling ‘enterprise
solutions’ but most business customers will not use their phone for anything
more than calls, texts and email.
Web browsing would be great if it was usable. But the
reality is that pages take forever to load and then drain the battery far too
quickly. This is not a practical business solution.
Admittedly, the latest version claims to load webpages three
times faster, but that’s still much too slow for everyday use.
allowing you to use your iPhone for mobile broadband, comes at a very hefty
additional charge – if
it is available at all.
It seems that every application you want to use comes with an added cost. Users have to pay a high
base price anyway, but then to get the phone to do everything you bought it to
do requires further very substantial outlays that make it cost prohibitive.
But the downsides are not just cost. Rather than save you
time an iPhone will waste your time. Though regarded as one of the most user
friendly ‘smart phones’, there is still just too much damn fiddling and setting
up involved. Fine if you’re a gadget person and this sort of indulgence is a
hobby, but serious business people don’t need gimmicks – they need tools that
get the job done and get it done quickly.
Maybe large organisations with dedicated IT departments can
invest tens of thousands of dollars, euros or pounds setting up iPhones and
integrating the technology with their systems. But this is beyond the means of
nearly every small business.