Scene One: a
grandfather has breakfast with some appealing little children.
Scene Two: the
grandchildren run merrily through the streets from shop to shop; in each they
ask if the shopkeeper has any of those little coloured metal frogs; they look
disappointed when he says he does not.
Scene Three: later,
the grandfather enters one of those shops; it turns out that he is a travelling
salesman – selling, as it happens, a case full of little coloured metal frogs.
Such is the outline
of an advertisement which was shown on one of those television programmes about
advertisement teaches more than a degree in marketing!
The entrepreneur who
can stimulate his own demand can sell anything – even little coloured metal
By the way, what was
the advertisement selling? Who cares? However, if had been a business school,
its MBA would be better than Harvard’s.