Scene One: a
grandfather has breakfast with some appealing little children.
Scene Two: the
grandchildren run merrily through the streets from shop to shop; in each they
ask if the shopkeeper has any of those little coloured metal frogs; they look
disappointed when he says he does not.
Scene Three: later,
the grandfather enters one of those shops; it turns out that he is a travelling
salesman – selling, as it happens, a case full of little coloured metal frogs.
Such is the outline
of an advertisement which was shown on one of those television programmes about
“silly adverts”.
Silly? That
advertisement teaches more than a degree in marketing!
The entrepreneur who
can stimulate his own demand can sell anything – even little coloured metal
frogs.
By the way, what was
the advertisement selling? Who cares? However, if had been a business school,
its MBA would be better than Harvard’s.