I won’t be watching the new series of The Apprentice. Clearly the focus is on ratings rather than producing a meaningful business show.

The candidates are supposed to be the Cream of the Crop, when in reality, they’re more like a freak show. A cursory glance tells you the majority are far, far from the ‘brightest business brains in Britain’. Instead they appear chosen for their lack of social skills so we can all jeer once they start fighting. 

Does the best candidate win? No, not necessarily. So far, at least, the show has broadly managed to ensure the best 3 or 4 are left in the running at the end. 

As for the candidates thrown out early on, they’re made to look idiots (perhaps some of them are) and no savvy employer would want to touch them with a barge pole. 

Instead they start up rather unconvincing consultancies. 

My advice: don’t enter it, don’t watch it. 

The Apprentice: You’re Fired!