Effective Promotion

MYOB 2007-12-17
Show #70
Release date: 17 Dec 2007

Notes

Effective promotion is the Holy Grail of business. Business is all about marketing, a fact all too often overlooked, and in this podcast Guy Kingston and John Richards discuss revisit this essential topic, suggested by listener Russell Pearson.

Is Big really Beautiful when it comes to marketing? Is all publicity good publicity? Do we all need our 15 minutes of fame or are there better strategies?

What makes for the best advertisements? Those that win awards? Those containing cunning, subtle suggestions? What about businesses targeting niche markets?

This podcast covers all these topics and takes a look at advertising, online public relations, off line public relations, using the press and press agents.

Also in the show, Russell Pearson of Crimson Fox Creative Studios, who suggested the topic for this show asks a follow up question relating to the Australian elections covered in our previous show, Global Trends. And Robert Sherman from San Diego, California sends us an email too.