MyFace

MYOB 2010-01-25
Show #115
Release date: 25 Jan 2010

Notes

Long time listener David Breese asks about the right pricing strategy to get his goods stocked by high street (Mani Street in the USA) chains.

It’s pretty hard to read anything business related these days without being hectored about just how important it is to use Twitter, Facebook et al as marketing and promotion tools.

As always there is something to the hype but we must remember that most of it is just hype.

This podcast explores, from a real-life, practical point-of-view, the implications, benefits and drawbacks of the latest so-called ‘mission critical’ marketing opportunities – the sort of things self-appointed gurus will tell you that you must use or you’ll go out of business.

So, with our sceptical outlook on life, and never more so than when considering the latest fads being thrown at us by the commentariat, Guy Kingston and John Richards I sat down to dissect what business life is really like trying to make the most of the internet.